How Covert Filming Exposed a £28m Holiday Ownership Scheme

It has been described as among the biggest scams of its kind in the UK.

In all 14 defendants have been found guilty for their role in a £28m scheme to defraud over 3,500 vacation property owners.

The affected individuals were keen to exit age-old vacation property deals and sought out assistance.

The majority were in the age range of 60 and 80. More than 500 of them lost over £10,000, and a single victim paid over £80,000.

Those victimized were faced aggressive presentations continuing for six hours. They were out of money, possessing worthless fake "credits" and remained bound by high-priced holiday ownership agreements they could no longer use.

The Company Central to the Deception

The company at the heart of the scam was Sell My Timeshare (SMT). They collected clients' cash to fund the directors' luxurious standard of living of prestigious schooling, high-end properties and exclusive air travel.

The individual at the helm of the firm, the company director, was given a 90-month jail time in January for fraudulent conspiracy.

On Friday, his wife one of the co-defendants was one of the final three to learn their fate.

She received a two-year long suspended prison term at Southwark Crown Court after confessing to financial crime.

The outcome represents a lengthy process and represents a major victory for the people who spoke out, the police and legal representatives.

The Way the Investigation Began

The initial awareness of the company emerged during the summer of 2016. The position was in the investigations unit of a media outlet, making documentary programmes.

A colleague pointed out that his parent had taken over the ownership of a vacation unit in a European resort and, after long-term use, had commenced searching to exit the deal.

It's worth mentioning how popular timeshares had evolved with English tourists in the eighties and nineties.

Vacation properties allowed families to occupy the equivalent unit annually, or trade their vacation periods with fellow investors who had apartments in different locations. Approximately 600,000 sun-lovers seized that opportunity.

The initial boom was linked to a many reports about unscrupulous sellers fraudulently marketing properties. They became a staple on consumer broadcasts.

The standard vacation property deal bound owners for decades.

At that time, those holders who had enjoyed their regular accommodation in the sunshine for decades were advancing in years, and a large proportion were attempting to say farewell to their vacation investments.

Some had declining mobility and were unable to visit their units. Some just felt they'd achieved their goals from them. And others had died, in frequent situations leaving their family members to assume the agreements - plus their regular contributions and maintenance fees.

The Covert Probe Unfolds

It was at this point the relative had found herself. She browsed the internet for options and came across the company, a business whose online presence promised to release her from her agreement.

But, having submitted funds and arranged an appointment with them, her loved ones became suspicious.

Subsequent checking uncovered numerous individuals saying they had submitted funds and received no benefit in return. Actually, they had lost money. Substantial amounts.

Our team commenced probing what was going on. It soon emerged that there were dubious individuals working within the holiday ownership market.

One lawyer had many grievance cases aiming to litigate against the company.

We spoke to people who had used the firm and they collectively described identical situations. They thought the firm would buy their property from them but when they went to a consultation (for which they submitted funds initially) they were advised there was no potential buyers.

In place of that, they were pushed - indeed coerced - to spend more money acquiring "the firm's incentive scheme", linked to the organization's holding firm, Monster Travel.

What exactly these were was somewhat vague. They sounded like a form of credit, providing reduced-price holidays and benefits and consumer discounts.

And they were seemingly "transferable with fellow investors, eventually.

Committing funds up front now would lead to an future return that would cover the firm's costs and result in the timeshare holder with a gain, released finally from their troublesome contract.

An unbelievable offer? Well, yes.

A 'Misleading Scheme'

If these accounts were correct, this was a large-scale fraud.

This is known as a "bait-and-switch."

Someone - here the organization - "lures the consumer by promoting a particular product only to then claim it is unavailable, directing the customer towards an alternative, lesser option.

Such practices are unlawful. Armed with all the testimony we had gathered, we presented the rationale to covertly record one of the firm's consultations.

This takes commitment, energy, and compelling reasons for why this is the exclusive approach to obtain the information required to prove wrongdoing.

With approval secured, our small team set up a consultation with one of the firm's agents in Stratford-Upon-Avon.

Acting as a member of the public aiming to assist his parent free from her timeshare contract|holiday ownership agreement

Jeffrey Cohen
Jeffrey Cohen

Helena is a tech enthusiast and software engineer with over a decade of experience in machine learning and web development.